About
The SEO Contractor
We rank contractors. That’s it.
Here’s how we do it and who’s behind it.
One Industry. One Focus. Contractor SEO.
Most SEO agencies work with anyone who has a credit card. We don’t. The SEO Contractor was built from day one to serve a single market: contractors and home service businesses. That focus is what makes us different and what makes our clients rank faster. When your entire team lives and breathes contractor search behavior, trade-specific keywords, and local service intent every single day, the results compound in ways a generalist agency can never match.
We work with roofers, plumbers, electricians, painters, remodelers, general contractors, and every trade that needs Google to bring in jobs. If you swing a hammer, pour concrete, or pull wire for a living, we know how to get your business found.
Partner with the contractor SEO specialists
The Leadership
Behind The SEO Contractor
Eric St-Cyr
Founder & SEO Strategist
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Eric has spent over a decade in the SEO trenches, building ranking systems, studying algorithm shifts, and turning organic search into a reliable lead channel for businesses across North America. He has launched and scaled multiple niche SEO agencies, each one sharpening his approach: go deep on one industry, understand it better than anyone, and build campaigns around real data instead of guesswork.
At The SEO Contractor, Eric sets the strategy for every client engagement. He leads keyword research, competitive analysis, and campaign architecture. His philosophy is straightforward: if you can’t measure it, don’t do it. Every recommendation comes with data behind it, and every campaign is built to produce leads, not just rankings.
Bernard Duchesne
Partner & Head of Operations
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Bernard combines a background in finance and computer science with years of hands-on SEO execution. He is the person who turns strategy into systems. From technical audits and site architecture to content frameworks and performance dashboards, Bernard builds the infrastructure that makes contractor SEO campaigns scale without breaking.
His analytical mindset means nothing ships without being tested, measured, and validated. At The SEO Contractor, Bernard manages technical SEO, content production workflows, keyword modelling, and the ongoing performance tracking that keeps campaigns moving in the right direction month after month.
How We Got Here
The SEO Contractor exists because we kept seeing the same problem. Contractors were spending thousands a month on agencies that treated them like an afterthought. The strategies were generic, the reports were confusing, and the results were mediocre at best. Meanwhile, the contractors who were dominating Google in their market all had one thing in common: someone who actually understood how homeowners search for trade services.
We decided to be that someone for every contractor. We took everything we knew about technical SEO, content strategy, link building, and local search, and we narrowed it down to one industry. No distractions, no side projects, no spreading ourselves thin. Just contractor SEO, all day, every day.
What Makes Our Approach Different
We use a method we call contextual density optimization. Instead of stuffing pages with keywords or buying links from random websites, we build content around the way Google actually processes relevance in 2025. That means mapping every page to trade-specific entities, service-area intent patterns, and the semantic relationships between the terms homeowners use when they need a contractor. Google rewards depth and expertise. We give it exactly that.
Why Contractors Work With Us
Results you can feel in your schedule
Our clients don’t need a report to know SEO is working. Their phone rings more, their inbox fills up, and their crews stay booked.
Contractor-only specialization
We don’t juggle 15 industries. Your campaign gets the full attention of a team that knows contractor search inside and out.
No fluff, no jargon
We explain what we’re doing, why we’re doing it, and what it’s producing. If something isn’t working, we tell you and we fix it.
Everything under one roof
SEO, PPC, content, link building, web design. One team running one coordinated strategy instead of five vendors who never talk to each other.
Built around leads, not vanity metrics
Rankings are a means to an end. The end is more calls, more form submissions, and more jobs on your calendar.
Let's Talk About Your Business
We use a method we call contextual density optimization. Instead of stuffing pages with keywords or buying links from random websites, we build content around the way Google actually processes relevance in 2025. That means mapping every page to trade-specific entities, service-area intent patterns, and the semantic relationships between the terms homeowners use when they need a contractor. Google rewards depth and expertise. We give it exactly that.